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Cases of large-scale mobile game peripheral fulfillment warehouse distribution

Author: Clicks: 26914 times Source: Time: 2024-06-17 17:13:51

Information summary: A well-known domestic strategy mobile game company focuses on creating a high-quality game experience. With its unique game design and rich game content, it has attracted a large number of loyal players. With the popularity of the game, the company has also launched a series of exquisite game peripheral products, which are deeply loved by players. However, with the rapid development of business, the increase in product types and the expansion of sales channels,...

1. Background and challenges

DomesticsomeoneThe well-known strategy mobile game company focuses on creating a high-quality game experience. With its unique game design and rich game content, it has attracted a large number of loyal players. With the popularity of the game, the company has also launched a series of exquisite game peripheral products, which are deeply loved by players. However, with the rapid development of business, the increase in product types and the expansion of sales channels, the company is facing many warehousing and logistics challenges.

1. Complex operation: The high unit price of game peripheral products requires very high packaging requirements, and some packages require packaging solutions such as corner guards, airplane boxes, and cartons.

2. Inventory is difficult to manage: there are many channels (including online and offline channels such as animation exhibitions, dealers, Tmall, Taobao, Douyin, etc.), and the number of conventional SKUs is more than 4,000

3. Large order fluctuations: There are a large number of pre-sale products, the order volume fluctuates greatly, and the time for goods to arrive at the warehouse is tight, which puts extremely high requirements on the warehouse delivery timeliness.

4. Many value-added services: Products require value-added services such as assembly, shrink-wrapping, and labeling.

5. Exhibition returns are difficult to handle: Returns at animation exhibitions are messy, and it is necessary to quickly organize and generate a list to support subsequent returns and exchanges.

6. There are many after-sales problems: the order quantity is large, and there are many after-sales problems after the large-volume orders are shipped.

2. Select Baoshi Fulfillment

Previously, the company had entrusted another third-party warehouse to carry out shipments. However, due to the wide variety of products, high requirements, and complex business scenarios, inventory management was chaotic, and problems such as delayed shipments and wrong shipments emerged one after another. After many fruitless negotiations, the company decided to find a more professional fulfillment warehouse service provider to ensure service quality and maintain user reputation.

Under the recommendation of another customer (a large domestic video website) that cooperates with Baoshi Cloud Store, the company learned about Baoshi Cloud Store's professional capabilities and rich experience. After many rounds of positions and negotiations, the company finally chose Baoshi Fulfillment as its new partner.

3. Baoshi Fulfillment solutions and operational results

1. Customized solutions

After Baoshi Fulfillment had an in-depth understanding of the company's business needs and product characteristics, it established a project team to provide one-to-one butler-style service and customized a set of solutions for it. From the selection of packaging materials to the optimization of packaging methods to the improvement of shipping processes, every detail has been carefully designed and tested repeatedly to ensure that products can be delivered to customers safely and accurately.

2. Intelligent inventory management

In order to solve the problem of chaotic inventory management, Baoshi Fulfillment adopts the WMS warehousing management system, implements the one-product-one inventory management method, and independently develops a warehousing visualization system that can monitor inventory and area usage in real time, effectively reducing the risk of inventory backlog and out-of-stock, and the inventory accuracy rate reaches 99%.

3. Value-added service support

In order to meet the diverse needs of customers, Baoshi Fulfillment provides value-added services such as assembly, shrink-wrapping, and labeling. These services not only increase the added value of products, but also enhance customers' recognition and loyalty to the brand.

4. Worry-free development and withdrawal

Baoshi Fulfillment develops a blind collection system, which quickly scans PDA returns for exhibitions and generates warehousing details after scanning, which is efficient and accurate.

5. After-sales service guarantee

Baoshi Fulfillment has a professional after-sales service team. Whether it is warehousing and delivery issues, logistics issues or after-sales issues, they can be quickly responded to and properly handled. Especially the work order system independently developed by Baoshi, the customer contact person can track the situation of problem parts in real time through the system, reducing communication costs and saving a lot of energy. This function is deeply loved by customers.

Through cooperation with Baoshi Fulfillment, the company has successfully solved the inventory and delivery problems it faced before. The delivery timeliness has been significantly improved, and problems such as mis-delivery and missing shipments have been greatly reduced. Baoshi Fulfillment's professional services have also won the recognition and trust of customers. Today, the company has established a long-term and stable cooperative relationship with Baoshi Fulfillment to jointly bring more high-quality products and services to players.



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